How should you write your content?
1.) Avoid plagiarism – This is a big NO-NO. Plagiarism can drive your reputation and creativity downwards and may cause you your rankings in the SERPS or search engine results page. When you want to include another piece of information or a part of someone else’s article in your content, be sure to cite the sources. You can do this by providing links to the original article at the bottom of the page, or cite them via “” and include a hyperlink to the original article.
2.) Keep it simple – When you’re writing content, you need to understand that you are trying to explain something to your consumers or audience. If you are writing about the benefits of green tea, you need to avoid the technical and medical jargon and focus on keeping it understandable. Rather, instead of writing “green tea is packed with Vitamin E and Omega 3”, you can opt to write something along the lines of “green tea can help improve your skin complexion and your cardiovascular health”.
3.) Avoid biased opinions – Unless you’re writing a personal memoir or entry, you should avoid personal opinions about a product, issue, or any other event that would require you to be biased. For example, if you are selling weight loss pills for your company but are against using it personally, try to avoid writing something like “Weight loss is not really that effective when it comes to pills, based on my experience” or “I think that these weight loss pills are good, but not that good”. You don’t want to alienate or create conflict between your consumers or audience. Reputation is built on how neutral you are, so even if you are against or siding towards a certain issue, product, or event, be sure to avoid personal opinions.
When you write content for your blog, just follow these three simple steps to improve the quality of your articles and the reputation of your overall site.